Privacy Policy

This Privacy Policy describes how IndieLab ("we", "us", or "our"), operating at indielab.online, collects, uses, and protects information when you visit our website or use our mini-apps.

By using IndieLab, you agree to the practices described in this policy. If you do not agree, please discontinue use of the site.

Automatically Collected

When you visit the site, we automatically receive certain technical information, including:

• Your IP address and general geographic location (country/city level)
• Browser type, version, and operating system
• Pages you visit, time spent, and links you click
• Referring website (how you found us)
• Device type (mobile, tablet, desktop)

Information You Provide

When you interact with our mini-apps or contact us, you may voluntarily provide:

• Your email address (if you contact us directly)
• Any content or messages you send us
• Game scores or results from mini-apps (stored locally in your browser only)

We do not require account registration or collect sensitive personal information such as payment details, ID numbers, or passwords.

The information we collect is used to:

• Understand how visitors use IndieLab and which experiments are most popular
• Improve site performance, content, and user experience
• Monitor for technical errors or issues
• Respond to messages or enquiries sent to us directly
• Serve relevant advertisements (via Google AdSense, once enabled)
• Comply with legal obligations where required

We do not sell, rent, or trade your personal information to any third party for their marketing purposes.

IndieLab uses cookies and similar tracking technologies. A cookie is a small text file placed on your device to help the website function and gather analytics data.

Types of cookies we use:

• Analytics cookies — via Google Analytics, to understand site traffic and user behaviour (e.g. pages visited, session duration).
• Advertising cookies — via Google AdSense (when active), to show relevant ads based on your browsing interests.
• Functional cookies — to remember basic preferences and improve your experience on return visits.

We use the following third-party services which may collect data independently under their own privacy policies:

• Google Analytics — tracks site visits and user behaviour. Google Privacy Policy →
• Google AdSense — serves personalised or non-personalised ads (when enabled). Google Privacy Policy →
• Google Fonts — loads web fonts; Google may log font requests.
• TikTok / Instagram — external links to our social profiles; subject to their own privacy policies.

IndieLab is not responsible for the privacy practices of external websites. We encourage you to review their policies when leaving our site.

IndieLab uses or intends to use Google AdSense to display advertisements. Google AdSense may use cookies and web beacons to serve ads based on your prior visits to this and other websites.

• Google's use of advertising cookies enables it to serve ads based on your visit to IndieLab and other sites on the internet.
• You may opt out of personalised advertising by visiting Google Ads Settings.
• You can also opt out via the Network Advertising Initiative opt-out page.

Depending on your location, you may have the following rights regarding your personal data:

• Right to access — request a copy of the data we hold about you.
• Right to rectification — ask us to correct inaccurate data.
• Right to erasure — ask us to delete your personal data.
• Right to object — object to certain types of data processing, including direct marketing.
• Right to data portability — request your data in a portable format.
• Right to withdraw consent — where we rely on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us using the details below. We will respond within 30 days.

IndieLab is not directed at children under the age of 13 (or 16 in the European Economic Area). We do not knowingly collect personal information from children.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will take steps to remove that information from our systems.

We take reasonable technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• HTTPS encryption for all data transmitted between your browser and our site
• Using reputable third-party services (Google) for analytics and advertising
• Limiting access to any data we store to only those who need it

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. When we make changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this page periodically. Continued use of IndieLab after changes are posted constitutes your acceptance of the updated policy.